Startup Funding Espresso -- Growth-Stage Metrics

Growth-Stage Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Once you have product-market fit and start seeing growth, consider these metrics for your business:

1. Activation rate - the percentage of users achieving some step in activating your product. This helps you determine where users are dropping off.
2. Active users - the total number of users who used the product either daily or monthly.
3. Average sales cycle - the average number of days to sign up a customer.
4. Burn rate - amount of cash you are spending over your cash expenses on a monthly basis.
5. Cash runway - how many months of cash you have based on your burn rate.
6. Customer acquisition cost - the total cost of sales and marketing to sign up each customer.
7. Churn rate - the percentage of users who drop out each month.
8. Customer lifetime value - the total amount of revenue for the average customer.
9. Lead velocity rate - the growth of qualified leads in the sales pipeline.
10. Signup rate - the number of new customers signing up either daily or monthly.
11. Revenue growth rate - the percentage of growth month over month.
12. User engagement - the number of daily users divided by the number of monthly users, which shows how sticky your product is.

Each metric showcases a different aspect of your growth.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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