Startup Funding Espresso -- Fundraising Principles

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are basic principles around fundraising that apply in every situation.

First, the most important step in fundraising is to build a relationship with the investor.

The more you know the investor and the more they know you, the better the outcome.

Second, demonstrate results in every contact.

Never show up without a currently relevant result or a proof point.

Third, be honest at all times.  

It only takes one deception to ruin the relationship.

Fourth, it’s the number of touches and consistency that counts, not how long the discussion or pitch deck runs.

It takes four touches for an investor to understand what you are doing and seven touches before they make a final decision.

Fifth, include the “Why?” -- why are you doing this startup?


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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