Thu, 31 August 2023
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Flat rate pricing is the simplest pricing model.
There’s one price for the product or service no matter what features are included or how often the product is used.
It acts similarly to the traditional software licensing model.
It’s often used as a premium pricing model that includes everything the company has to offer.
The advantage of flat-rate pricing is that it’s simple and easy to implement.
The sales force can focus their effort on one priced product.
The disadvantage is that one cannot segment the customer base to capture higher-value users.
For simple products, the flat-rate pricing model works well.
For complex products and a diverse customer base, it may be insufficient to capture the necessary revenue to grow the business.
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