Startup Funding Espresso -- Five Key Elements to a Startup Story: The Obstacle

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story. Today we’ll talk about the obstacle.

The obstacle stands between the hero and the goal.

All good stories have a conflict that must be overcome.  

Obstacles could be competitors, lack of knowledge, regulations, and more.

The obstacle creates tension which holds the audience’s attention and helps them experience the story for themselves.

For your startup story, show the CEO facing the challenge in bringing the product to the market.  Investors will empathize with the plight as they have been there themselves.

Show how the CEO overcomes those challenges as the investors look for grit, determination, and persistence.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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