Investor Connect Podcast

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story.

The hero is the character whose journey the audience cares about the most. 

In a startup fundraise story, this is the CEO.

Most heroes are trusty and likable.  

The audience empathizes with them in some way.

Your story should focus on the hero and not just the product. 

Investors seek to build a relationship with people.

The company takes on the persona of the CEO.  

If the CEO is trustworthy then the company will be considered trustworthy.

In your startup fundraise story, consider how the CEO fills the role of the hero.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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