Investor Connect Podcast

Finding Your Value Proposition

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In ideating for a startup you must first start with a customer problem. 

Once you find a solution for that problem, you then identify your value proposition.

A value proposition is how you solve a problem and the benefit it brings to your customer.

Here are the steps to find your value proposition:

Start with a customer problem. 

Articulate the benefits of your proposed solution.

Choose a specific problem case.

Show how your solution solves that problem.

Show what the customer should expect from your company.

This makes your solution relevant to the customer's problem.

Quantify if possible how your solution provides value to the customer.

This could be a calculated ROI such as your product reduces your cost by 2x.

Show how your business is uniquely positioned to solve the problem.

Phrase your value proposition in five words or less.

It should show how your customer benefits from your product or service.

Great ideas for a startup generate strong value propositions to the customer. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Finding_your_value_proposition.mp3
Category:general -- posted at: 5:00am CST