Mon, 14 March 2022
Equity Crowdfunding Checklist
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
There are several key elements to running a successful equity crowdfunding campaign.
Here’s a checklist to consider:
Create a campaign plan -- list of what you will promote and when.
This includes updates, events, and other activities to promote your fundraise.
Build the campaign documents -- the pitch deck, video, and talking points.
The content should be compelling and high-quality.
Identify your target audience -- know who will most likely fund your campaign.
It’s important to understand the careabouts of your audience to know how to promote your fundraise.
Assemble a team -- build a group to support the preparation, launch, and ongoing campaign.
The fundraise takes many skills, so it’s important to build a team to run the campaign.
Map your investor network -- segment your investors by type, interest, and group.
Consider what stage in the campaign to engage each of them.
Find additional investor groups -- consider social media and fundraising networks.
It’s important to have additional investor groups to contact during the campaign, as your network will eventually run out.
Warm up your crowd -- prepare your network before the campaign begins.
Pre-campaign mailers prepare your network for the upcoming fundraise.
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