Investor Connect Podcast

Creativity Is a Process

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Ideation requires creativity. 

Creativity is a process no different than any other activity.

Here are some steps to follow in generating creativity in your ideation program:

Start with preparation.

Capture your ideas into a list for evaluation.

Incubate the ideas.

Spend time exploring the ideas listed.

Identify the insight.

The idea crystallizes into a potential solution after a period of reflection.

Verify the idea.

Test the idea against your criteria for a solution.

Finding ideas comes from observation in which one notices interesting facts.

Trying to formulate ideas without any exposure to the situation is very difficult.

Most good ideas have an element of effective surprise which is a quality of obviousness producing a shock of recognition after which there is no longer astonishment.

Consider the role of creativity in your ideation program.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Startup_Funding_Espresso_--_Creativity_is_a_process.mp3
Category:general -- posted at: 5:00am CST