Mon, 15 February 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In launching your startup, you’ll need to determine which sales channel is best for your business.
The sales channel is how you reach prospects and then turn them into customers.
Most first-time startup founders envision a channel and then assume that’s the best path.
Experienced founders know you must research, test, and analyze the channels to find the best one.
Here are the steps to choosing the right channel:
You’re looking for channels that provide high-quality leads at a low cost, with a fast response time, and the ability to grow lead targets through that channel.
Don’t assume that the first channel that came to you is the best channel.
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