Investor Connect Podcast

Branding Positioning Statement

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A brand positioning statement describes your product, what it does, and how it’s different from your competitors.

In crafting your brand positioning statement consider the following:

Start with your ideal customer and address their needs.

Contrast your solution with products currently available.

Give your solution a product name.

Identify the key value proposition of your product.

In developing your brand positioning statement, keep it short and to the point.

Focus on your primary values.

Connect it with your mission statement.

Call out your main value proposition.

Show how your product is unique.

Make sure your brand positioning statement is clear, simple and easy to understand.

It needs to be realistic and achievable.

It needs to address the ideal customer’s problem.

Brand positioning shows how you're delivering on your mission statement.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Brand_positioning_statement.mp3
Category:general -- posted at: 5:00am CST