Investor Connect Podcast

Branding Positioning

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Brand positioning is the place your brand holds in the customer’s mind.

It should associate your brand with a positive experience.

Here are some key strategies to consider for building your brand positioning:

Quality -- this showcases the quality of your product.  

Use customer success stories, a long history in the business, and craftsmanship for this strategy.

Price -- use the price of the product to position the product in the customer’s mind.

This could be either a high-end price which implies luxury or a low-end price which implies good value.

Differentiation -- call out a unique feature of the product.

This could be how the product works, or a feature that competitors don’t have.

Convenience -- highlight the convenience factor in your product.

Show how your product saves time.

Competition -- demonstrate your product’s superiority over competitors.

It’s important to have a sustainable competitive advantage in this strategy.

Consider these brand positioning strategies for your startup.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Brand_Positioning.mp3
Category:general -- posted at: 5:00am CST