Investor Connect Podcast

Brand Metrics

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

After launching your brand, track the performance with metrics.

Here are some key metrics to consider:

Awareness -- use surveys to gauge how many people are aware of the brand.

Associations -- see what key attributes people associate with it.

Linkage -- see how many people associate your brand with a characteristic unaided.

Quality -- check how many people associate quality with the brand.  

Loyalty -- use the Net Promoter Score to gauge loyalty to the brand.

Preference -- use a survey to test customer’s preference for your brand over others.

Repeat customers -- see how many buyers turn into repeat users.

Visibility -- how prevalent is your brand in social media and other online channels?

Persuasiveness -- how many customers buy the product after reviewing the brand.

Retransmission -- how many customers pass the brand along to others.

Interaction rate -- check the number of people who interact with the brand in a campaign.

Favorability -- measure the number of people who hold a favorable view of the brand.

Sales -- track the increase in sales due to the brand.

Before launching the brand, consider which metrics are the most important for your startup.


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Direct download: Branding_metrics.mp3
Category:general -- posted at: 5:00am CST