Startup Funding Espresso -- Best Practices for Writing an Elevator Pitch

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The elevator pitch is a key tool in your fundraise.

Here are some best practices to make your elevator pitch a success:

Before delivering your pitch, learn something about your audience.

What are their careabouts? What motivates them?

Customize your pitch for your audience.

Don’t try to tell them everything, instead, tell them just enough. 

Focus on the benefits of your product or service and not the features.

Capture their attention with a question or problem description.

Describe your solution in one sentence.

Set up for the follow-up by offering to send them more information or set up a call to discuss in more detail.

Write out your elevator pitch and replace the filler words with more descriptive words.

Wordsmith the pitch so it’s tight and flows well.

Practice it so you know it by heart and can customize it when necessary.

It’s important to take time to craft a good elevator pitch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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