Mon, 19 December 2022
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue
It’s the mental model for the customer lifecycle.
In growing sales this model breaks down the process into stages and steps which the startup can metric as follows:
Acquisition -- find users through multiple channels
Activation -- excite customers with your product
Retention -- bring the customers back to your site several times
Referral -- generate word of mouth buzz to bring others to the site
Revenue -- monetize some of the users
Acquisition can be through social media, email, content marketing, or other.
Activation can be a user coming to a landing page on the website.
Retention can be engagement through email or interactions with a blog.
Referrals can be others coming to the website based on word of mouth.
Revenue comes from advertising, monetizing data, or subscription services.
This is the standard playbook for tech startups.
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