Investor Connect Podcast


Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

AARRR stands for Acquisition, Activation, Retention, Referral, and Revenue

It’s the mental model for the customer lifecycle.

In growing sales this model breaks down the process into stages and steps which the startup can metric as follows:

Acquisition --  find users through multiple channels

Activation --  excite customers with your product 

Retention --  bring the customers back to your site several times

Referral --  generate word of mouth buzz to bring others to the site

Revenue -- monetize some of the users

Acquisition can be through social media, email, content marketing, or other.

Activation can be a user coming to a landing page on the website.

Retention can be engagement through email or interactions with a blog.

Referrals can be others coming to the website based on word of mouth.

Revenue comes from advertising, monetizing data, or subscription services.

This is the standard playbook for tech startups.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: AARRR.mp3
Category:general -- posted at: 5:00am CST