Mon, 18 April 2022
On this episode of Investor Connect, Hall welcomes Gustaf Brandberg, General Partner at Gullspång Re:food.
Founded in 2020 and headquartered in Stockholm, Sweden, Gullspång Re:food makes enduring investments in entrepreneurs solving the food system’s structural problems for generations to come. Portfolio companies such as Oatly, NICK’S, Planted, Motatos, and Stockeld Dreamery are all driving sustainability shifts in the food system, and Gullspång Re:food backs them with capital, contacts, and competence. By applying systems thinking, they invest in solutions addressing the underlying problems of the food system as opposed to its symptoms. Their investments seek to reverse the food system’s pressure on our planetary boundaries while ensuring an ethical foundation for everyone.
Gustaf is a tech guy turned food system investor on a mission to support the sustainable transformation of the most fundamental system for human civilization. In 1996, he co-founded and ran a software consulting firm helping companies scale from zero to becoming global leaders of the internet era. After 14 years, he joined his family office Gullspång Invest, as a tech investor (with Klarna being one of their investments). After attending a program at Stockholm Resilience Center, Gustaf realized the urgent need for a sustainable shift in the food system. The following year he invested in Oatly and NICK’s et al. In 2020, he co-founded Gullspång Re:food with a 100% focus on backing entrepreneurs developing sustainable food system solutions on a global scale.
Gustaf shares what excites him in the sustainable food industry, and discusses its evolution. He advises investors and entrepreneurs and speaks about some of the challenges they face.
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Music courtesy of Bensound.