Mon, 6 September 2021
In this episode, Hall welcomes Carolyn Lowe, CEO & Founder of ROI Swift.
Founded in 2015, ROI Swift is an agency made up of fun and approachable digital marketing experts who are passionate about growing small and medium businesses. They offer expert management in Google Adwords, Google Shopping, remarketing, Facebook, Instagram, Amazon, Pinterest - pretty much every digital platform - and take pride in their results.
Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. After leaving Dell, she ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf, and others.
She founded ROI Swift to follow her passion of helping emerging businesses grow. Brands like Tecovas, Howler Brothers, LemiShine, Incrediwear, UpSpring, and many more can attribute successes due to ROI Swift.
She lives in Austin, TX, and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.
Carolyn discusses the state of investing in the e-commerce industry. She also speaks about the evolution of it, the number of companies engaged in it, and some of the challenges companies face.
Music courtesy of Bensound.