Fri, 21 May 2021
In this episode, Hall welcomes Eric Levine, Fitness Expert, Investor, and Founder and CEO of Eric Levine Global.
Eric started in the fitness industry in 1979, when he was the first franchisee for Golds Gym, and opened up a chain of six clubs. These six clubs were the most profitable in the entire Gold’s chain of more than 100 clubs. During that time Eric established Super Gym Advertising and Marketing company, the exclusive worldwide agency for all Gold’s Gyms, winning many international awards including the silver medal at Cannes! Eric then became a partner with Ray Wilson Family Fitness Centers, which grew to 72 locations. Eric went on to Asia and created California Fitness in Hong Kong, Singapore, Taiwan, Korea, Thailand, Vietnam, and Australia. His clubs broke every imaginable record for fitness centers around the world. Eric then sold the chain of California Fitness centers to 24Hour Fitness, retaining a share in that company. In 2004 24Hour Fitness sold for an incredible US$1,700,000,000. Eric was also the founder of Planet Yoga and Bikram Yoga in Asia, the first large yoga studios anywhere!
Eric is currently an investor with Mark Mastrov in New Evolution Ventures which owns and manages such companies as UFC gyms worldwide. Eric has an exciting new company, combining with Revolution Precrafted, in a partnership with world champion boxing legend Manny Pacquiao! The new company is called HiTT by Manny, and provides a boxing and full-body workout in a boutique setting. Eric is also the CEO of Eric Levine Global Fitness Expert, a fitness consulting company specializing in all aspects of the industry.
Eric advises startups and investors and discusses how he sees the fitness industry evolving. He shares his investment thesis and some of the challenges startups face.
You can visit Eric Levine Global at http://ericlevineglobal.com/.
Music courtesy of Bensound.