Fri, 12 February 2021
In this episode, Hall welcomes Jonathan Spangler, CEO & Founder of Ciari Guitars.
Headquartered in San Diego, California, Ciari Guitars is the creator of the Ascender, the world’s first pro-play, gig-ready guitar with foldable convenience. It is also the only guitar company approved for in-airport experiential marketing via the “Music Oasis” free guitar lounge.
A concealed lever “detensions” the strings and unlocks a hinge at the neck, which allows the guitar to bend completely backward as the strings follow the fold under light tension. The Ascender can fit in a backpack and takes up less space than any travel guitar on the market. It’s perfect for all forms of travel - by air, by land, and by sea - and also great at home for space-limited places like apartments, condos, tiny homes, van life, etc.
Jonathan is a business and legal executive turned entrepreneur. To his leadership role, he brings the business acumen and experience from multiple successful start-ups over a 20+ year career in the medical industry based on market-making innovation, as well as a lifetime passion for music and guitars. He is an inventor on 18 US patents ranging from medical devices to music instruments. Jonathan received his B.S. in Biomedical Engineering from Marquette University and his Juris Doctorate from the University of Dayton School of Law.
Jonathan shares with Hall what led him to start working in this space. He discusses some of the challenges he has faced and how he sees the industry evolving.
Music courtesy of Bensound.