Fri, 21 March 2025
In this episode of Investor Connect, Hall T. Martin chats with Mike Sloan, Founder, and CEO of Simple Labs. Mike introduces Cogni, an innovative device designed to tackle significant challenges in the wine and spirits industry, such as product loss due to evaporation and spoilage. Starting from his background in bourbon country and transitioning to wine country, Mike shares insights on the industry's pressing needs and how Cogni could potentially save billions in losses annually while optimizing premium product selection through continuous barrel monitoring and data analytics powered by AI and ML technology. Mike outlines the substantial market opportunities with both immediate and future potential, illustrating how Cogni's platform extends beyond a simple device to a scalable solution with a global reach. He emphasizes Cogni's current traction in the market, with agreements in place with leading distilleries and collaborations with academic centers. Investors will be keen to note the $10 million Series A round intended to accelerate growth, scale production, and refine the innovative real-time monitoring technology further. The discussion also delves into the technical specifics of Cogni, including hardware and software integration, cost, and reusability, demonstrating how the platform offers a comprehensive and cost-effective solution for winemakers and distillers alike. Tune in to learn more about how Simple Labs is poised to disrupt the wine and spirits industry and capitalize on a $1.6 trillion global market opportunity.
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