You’re Three Pivots Away

The first vision of a business may seem grand and clear.  Upon launching the business you’ll find it doesn’t exactly fit with the market so you pivot. 

It takes 3 pivots to get to the growth phase of your startup.  

The first is the Target Market pivot-- you take this when you find the right market.

You then have to change your business model to fit the economics of that new market.  I call this the business model pivot in which you find the right way to structure your business.

Next comes the Team pivot-- finding the right people to grow and run that new business model.

The originally envisioned business almost never is the one that takes you all the way to a growth stage. 

You’re three pivots away from it.

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