When Should You Raise Funding?

I’m often asked when you should raise funding.

There are funding requirements to consider. Calculate your cash burn and estimate the need for new cash.

There are also preparation and timing issues.

Start your preparation six months in front of the launch

Launch your fundraise six months before you need the funding.

Use the six month preparation time to introduce the deal to the investors and educate them on your current status.

There are seasonal issues to consider. I wouldn’t start in early June but rather wait till late August to kick off a campaign.

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