Startup Funding Espresso -- What You Need to Do Before You Raise Funding

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Raising funding requires document and business preparation as well as pitching and extensive followup.

Throughout the process there’s one thing you need to do before you can raise the funding. 

You need to build a relationship with the investor.

If you are raising funding through a crowdfunding portal you can call that interaction a relationship, but only if you’re raising $500.

If you’re raising $50,000, then you’ll need to build a deeper relationship.

As you go through the process of gaining introductions, contacting investors, setting up meetings, pitching, and so forth, remember the fundamental goal is to come away with a deeper relationship.

From each interaction, the investor knows more about you and you know more about the investor. 

Even if the pitch doesn’t go as planned and the meeting didn’t stay on track, you still grew the relationship.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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