Startup Funding Espresso -- What Is an Elevator Pitch?

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

An elevator pitch is a short version of your fundraise pitch.

Use it when you are engaging investors in situations where the slides are not available and the time is short.

It’s useful for setting up a more formal presentation by giving the investor a reason to take the meeting.

The elevator pitch demonstrates you have a startup that is worth exploring for an investment.

Use it when you are introduced to an investor by a mutual connection or when you meet someone at a networking event.

Online meetings often invite the participants to introduce themselves and say a few words about their company.

The key to a good elevator pitch is to generate interest from the listener such that they want to learn more.

There’s not enough time to tell the listener everything, so focus on two or three key points.

Start with the problem you are solving and how it's a big pain point.

Show how you solve the problem and how it benefits the customer.

Wrap up with a high-level version of your fundraising ask.

Use keywords and phrases to communicate the value propositions you have in your deal.

Don’t rush the pitch, but talk as you normally do.

The elevator pitch is the one pitch you’ll use more than any other.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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