Startup Funding Espresso - Timing Matters - What you need to bring to the table: Sales, Team, Product and Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding you need to build a relationship with the investor and communicate your story. 

Both take time. 

It’s a numbers game. You have to put yourself in places to meet people.

Once you’ve met someone, you need to build on it with follow ups in email, calls, and meetings. 

If you wait too long between updates, the investor will lose the thread of your story.

It takes seven touches to close a sale, so it will take at least seven touches to close an investor.

There will be a great number of ‘no’s, so look at a ‘no’ as a chance to improve your pitch and your plan. 

It takes time to build a relationship so give yourself plenty of time to do so on your fundraise. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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