Startup Funding Espresso -- The Importance of Milestones

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In fundraising, milestones are specific goals you have accomplished.

In crafting your fundraise story, focus on key milestones both those you just hit and those you are striving for.

This demonstrates you are making progress.

There are four types of milestones to consider:

1. Team: Hiring key people that can help you grow the business. 

2. Product: Bringing the product to a new level of completeness.

3. Sales: Achieving sales traction such as reaching $50K MRR.

4. Fundraise: Landing a big investor with a specific commitment or investment.

While you may not always hit the milestones you planned for, you will most likely find success along the way which demonstrates accomplishment to showcase to investors.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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