Startup Funding Espresso -- Smart Money

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In startup fundraising, there’s money and then there’s smart money.

Smart money is an investor that can help your business beyond the dollars applied.

A few questions will help identify smart money:

1. Can the investor help you in your specific industry segment?
2. Can the investor help you find additional funding?
3. Can the investor help you build your team?
4. Can the investor fill in domain knowledge?

To find smart money, first look for investors who can help you, and secondly, can they provide funding?


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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