Startup Funding Espresso -- Importance of Written Communication

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Writing is a key skill every entrepreneur should have.

Email, social media, website copy, and more, all rely upon good communication.

Here are some key points to remember:

It’s not about you, it’s about your reader and what this will do for them.

Write the way you talk in a normal, conversational tone.

Summarize your message in just one or two sentences.  

If you can’t sum it up, then you don’t have a clear message to communicate.

Gain clarity on your message then rewrite it.

Avoid the story format as it takes longer and buries the lead.

Write it once, and then review and rewrite it several times. 

Remove adverbs and other extraneous words.

Use numbers where possible as it makes the message stronger and more compelling.

Writing takes practice and is a skill that will help you greatly in your fundraise.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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