Startup Funding Espresso -- Five Key Elements to a Startup Story: The Mission

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story.   

The Mission is the job to be done. 

It’s the goal of the hero both now and beyond the story.

For your startup story focus on what the CEO is trying to accomplish and how he plans to solve it.

Outline how hard the problem is for the customer and how it can be made easier.

Show how the proposed solution will save time and money for the customer. 

Talk about the steps to accomplish the mission. What must be done to bring the solution to the market. 

Finally, show how the product achieves the customer’s desired outcome. 

In telling the startup story, use the mission to set the direction.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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