Startup Funding Espresso -- Five Key Elements to a Startup Story: Purpose

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Your story is a critical part of your fundraise pitch.

There are five key elements to a startup story.  

The first is your theme or purpose.

This comes from what inspired your startup. There’s something about the world that you want to change so you started the company to fix it.

Next, connect your theme to a universal principle or truth that everyone recognizes. 

Now,  build your story around that theme.

In your story, show how your startup’s mission reflects your core principles and values.

Along the way, avoid common mistakes such as trying to tell the investor how your product works in minute detail. It’s better to focus on the benefits of what your product does rather than the features.

Another mistake is spending time convincing the investor that there is a problem. We all know diabetes, cancer, and other ailments are a problem.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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