Startup Funding Espresso -- Features vs. Benefits

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching your business, focus on the benefits your product or service provides rather than listing out the features.

Features answer the question -- what, or what is it?

Benefits answer the question -- why, or why do you want it?

In pitching your business, go beyond the features of the product to show why customers need it.

To capture the benefits, start with the pain the customer feels.

If your customer has too many to-dos on their schedule, then pitch your product as a simpler schedule.

If your customer lacks knowledge in a subject, then pitch your product as mastery over the subject. 

If your customer has low revenue, then pitch your product as finding more customers and generating more revenue from existing customers.

Start with the pain point to determine the needs and then show how your product supplies those needs.

Once you’ve captured the audience’s interest, you can dive deeper into the features.

Lead with the benefits and follow up with the features if needed.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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