Startup Funding Espresso -- Elevator Pitch Types

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Elevator pitches can be used in many ways.

The pitch states the problem, the solution, and how to learn more about it.

In addition to fundraising, it can also be used in sales.

Instead of asking for an investment, the ask goes to purchasing the product.

Another type of elevator pitch is the question pitch.

Ask a question that leads the user to the answer which is your company.

“How can a user gain 2X more productivity in their work? They can use the xyz product.”

There’s the intro pitch which you can use to start a conversation or email.

“How you can gain 2X more productivity in just a few minutes.”

There’s the social media version of your pitch.

“2X productivity in your work in just a few minutes.”

Use numbers in your pitch to incite a reaction.

“You can reduce your work by 50%.”

Use metaphors in your pitch to highlight its value.

“Add rocket fuel to your workday.”

Create scarcity in your pitch to generate interest.

“This solution is only available for those in our network.”

Consider how to use the elevator pitch for your next interaction.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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