Investor Connect - Episode 256 - Ben Faubion of Reactive Canvas

On this episode, Hall welcomes Ben Faubion of Reactive Canvas, and Austin-based digital design firm specializing in startups. He talks about how design has evolved over the years into a more strategic, problem-solving service. He explains how design is often becoming more and more integrated into a startup's vision, and a focus throughout the various stages of product delivery.
Ben relates that, while the impact of good design itself is difficult to put into hard metrics, design can be 'guidance and insight'. As Ben puts it, "If [startups are] seeing questions being answered, if they're seeing problems being solved, then that's where they can say, 'Hey, design is making an impact on our company'." Ben goes on to talk about companies large and small, and how good design impacts their branding and growth.