Investor Connect - Episode 174 - Jorge Azpe and Samuel Gutierrez of Schok

In this episode, Hall interviews Jorge Azpe and Samuel Gutierrez of Schok LLC, manufacturer of retail electronics, including tablets and cell phones.

Samuel and Jorge talk about how they got into the mobile device space, and the opportunities they saw there, particularly in the mid-tier of phones. They talk about some of the challenges in the manufacturing space - and what sets them apart in terms of quality of manufacturing and design. They've analyzed their competition and focused on several quality differentiators that will help set their products apart. Samuel and Jorge emphasize the importance of developing the right strategic partners on the manufacturing side. They also discuss some of the marketing, design, and price point choices they made, and why.