Focus on your Core Audience

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

To launch your startup identify a large market then target a small segment of that market to attack first.

Choose your first segment based  on easy to access and a close fit to your initial product.

In other words, focus on your most ideal customer and then grow your business from there.

Most startups want to take on the world but their efforts are easily diffused.  

It can be difficult to be all things to all people in the early days of your startup.

You’re looking for wins, testimonials, and proof that customers will buy your product.  

Start with the ones who are the best fit and then expand the circle from there. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

 

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